H&M A/W 2025 CAMPAIGN - CHAPTER 01

Design Director: Eliana Masgalos

Photographer: Anthony Seklaoui

Stylist: Jacob Kjeldgaard

Filmmaker/director: Mitch Ryan

‘The A/W25 collection is rich in references: from Britrock through to 90s high fashion icons and leaders. It’s a celebration of culture, style, sound, art, and London’s rule-breaking spirit.’

-Eliana Masgalos, Womenswear Design Director, H&M