H&M A/W 2025 CAMPAIGN - CHAPTER 01
Design Director: Eliana Masgalos
Photographer: Anthony Seklaoui
Stylist: Jacob Kjeldgaard
Filmmaker/director: Mitch Ryan
‘The A/W25 collection is rich in references: from Britrock through to 90s high fashion icons and leaders. It’s a celebration of culture, style, sound, art, and London’s rule-breaking spirit.’
-Eliana Masgalos, Womenswear Design Director, H&M