H&M A/W 2025 CAMPAIGN - CHAPTER 02
Design Director: Eliana Masgalos
Photographer: Anthony Seklaoui
Stylist: Jacob Kjeldgaard
Filmmaker/director: Mitch Ryan
‘We designed this collection in terms of a day in the big city, where you need to adjust your outfit on the go. The focus is versatile pieces, with a cool twist, that can be adapted from morning to evening, light to dark, mood to mood. This chapter brings glamour, sensuality, and individuality.’
-Eliana Masgalos, Womenswear Design Director, H&M
