H&M A/W 2025
Design Director: Eliana Masgalos // Photographer: Anthony Seklaoui // Stylist: Jacob Kjeldgaard // Filmmaker/director: Mitch Ryan
‘We designed this collection in terms of a day in the big city, where you need to adjust your outfit on the go. The focus is versatile pieces, with a cool twist, that can be adapted from morning to evening, light to dark, mood to mood. This chapter brings glamour, sensuality, and individuality.’
-Eliana Masgalos, Womenswear Design Director, H&M
DIRECTOR’S CUT
Photography: Carlos Garcia