H&M S/S 2024

Design director: Eliana Masgalos // Photographer: Rafael Pavarotti // Stylist: Kate Phelan // Filmmaker/director: Albert Moya

“This season, we were inspired by the idea of rebirth, like the first flowers blooming. So while there’s a romantic side to the collection, we also wanted to channel a strong, tailored vibe and workwear touches that could breathe life into the fashion wardrobe”

- Eliana Masgalos, Design Director
 

 

Photographer: Rory Van Millingen

Stylist: Lisa Lindqwister